Facebook is a social media that bloggers love to hate. If you were a blogger back in the day, than you got to enjoy the hay-day of Facebook, where you could post something and everyone would see it. Of course, that means you’ve especially bemoaned the advent of ‘The Algorithm’.
If you’ve been living under a rock or are a newbie to the world of social media than this can be a scary new world of algorithms, analytics, reach, likes and more. Basically, Facebook uses highly sophisticated (or utterly stupid, depending on the day) math to determine what shows up in people’s feeds.
By the way you know you’re a Facebook old-timer if you remember the time before Facebook feeds.
This means not everyone who ‘Likes’ your page is going to see your stuff. The algorithm determines who will see what, and when. The more someone interacts with your page, the more often it will show up in the feed and vice versa.
Of course, nothing is set in stone with Facebook (or any social media) and it will change more often than not just as soon as you start getting used to it. But these tips will help you to increase your engagement numbers and help you to create a Facebook page that really brings your followers together as a community. And honestly, that’s the most rewarding part of social media.
1. Use Caution with Like Threads or Like for Likes.
When you’re a new blogger and everything is still all shiny you’ll find a lot of blogging groups on Facebook, these are incredible resources that will provide you with invaluable information and wonderful friends. But there will also be a lot of threads asking for likes on their Facebook page.
I feel that this can be both a positive and a negative. The Facebook algorithm is really particular, when you have likes on your page that aren’t participating it will negatively hurt your reach, or how many people see your post. But, bloggers are also influencers and they will share your stuff with their followers which can help your reach.
So when doing a Like for Like or Like Thread only do it with people likely to enjoy your page. Stay niche specific, or give a blurb about what your page is about. Only ask people who are interested in your content to like your page.
2. Post Consistently
This one is SO important when you are talking about Facebook. The algorithm really seems to appreciate a consistent posting schedule. And I mean a totally consistent schedule. Down to the exact minute.
Look at what you are posting now and make sure you’re posting at least 2-3 times per day. I would recommend at least one old post of your own, sharing one post of someone else in your niche, and something specifically for engaging. I love doing a question of the day because it creates a lot of fun conversations and I get to know my followers better.
When you post consistently your followers have more opportunities to interact with you, and the algorithm will have more stuff to pull from and share in feeds.
3. DON’T PAY TO PROMOTE YOUR PAGE
I can’t emphasize this enough. Seriously, though if nothing else you need to remember this. Facebook is a business, and they are designed to make money. When you pay to promote your page or a specific post they like that, and they want you to keep doing it.
Organic reach and engagement is much more important, and long lasting. Paying to promote your page is a flash in the pan. I will say that I have occasionally paid to promote a specific post, only when it is something that is time sensitive, and something that I have a chance of making my money back with. And I do it fully accepting that my reach is going to tank…and then I generally regret it.
Promote your page through networking, through commenting, and by being an active Facebooker. Don’t pay to just promote a random post or your page as a whole.
4. Engage With Your Followers!
This is extremely important. If you want to have an engaged and enthusiastic audience than you need to actively participate in the conversation. Remember to treat your followers how you want to be treated. If you were to personally comment on a post or page and then never get a reply, how likely are you to comment again?
This can be one of the most time consuming parts of social media but also the most important. I can’t tell you how often I get messages from followers thanking me for actually replying and engaging. It’s my favorite part of being a blogger.
When you create this conversation your followers are more likely to come back and re-comment, share your stuff, tag their friends, and feel like an important part of your community (BECAUSE THEY ARE).
5. Network, Network, Network!
I can’t even describe how much my personal Facebook habits have changed since I became a blogger. A big part of the algorithm is how people interact with your post. Clicks, comments, shares, likes all will increase your post’s reach. Knowing that, I am more likely to comment, click, share, and like a post I see in my feed.
When I share something from another blogger I always tag that page, this encourages them to connect with me and engage. Often I will share directly from the URL or share button on their page so their reach increases. And I always comment or click through something if I like it!
This post is specific to Facebook, but stands true to all social media. The key is to create a safe and interesting place for your followers to spend time. Use the golden rule and treat your followers how you want to be treated and remember to have fun! That’s why we do this!